5CO01 AC 1.2 Answer

5CO01 AC 1.2 Analyse the extent to which the organisational strategy helps to ensure products or services meet customers’ needs.

Organisational strategy effectively satisfies market demands with competence. Effective businesses compete by being unique, cost leaders, or laser-focused (Lastiri, 2023). In order to develop goods and services that satisfy the evolving demands of our target market, my organisation, operating in the retail sector, leverages uniqueness and customer focus. We aim to provide clients with a distinctive and satisfying experience in addition to selling goods or services. Because consumer preferences are subject to sudden shifts, the retail and technology industries have implemented customer-focused strategies.

Our organisation employs innovation to meet customer needs. By promoting innovation and facilitating research and development, we assess market trends and gather customer input to enhance our goods and services. The needs and recommendations of the consumer are taken into consideration while making decisions during the product development process. In a similar vein, Barclays Bank has revolutionised customer service with digital tools like the mobile banking app. By using a customer-focused approach to satisfy the growing need for flexibility and digital engagement in financial services, Barclays has been able to stay competitive (Sheridan, 2024). My organisation prioritises customer-focused innovation in addition to product development. The business also demonstrates its ability to anticipate changes in customer preferences and modify its product offerings through the use of effective feedback methods, including focus groups, customer surveys, and social media engagement.

Streamlining operations is a significant priority for my organisation in meeting customer demands. By providing exceptional products at competitive price points, efficient product and service delivery increases client fulfilment and competitiveness. This efficiency is supported by lean management, which lowers waste and enhances supply chain operations. In contrast, John Lewis Partnership prioritises operational effectiveness through process simplification and the integration of online and offline commerce. In order to satisfy customers’ demands for a simpler shopping experience, the company’s “Click and Collect” strategy blends operational efficiency with customer feedback (Beevers, 2020). This demonstrates the significance of combining business strategy with operational skills to meet customer requirements.

My organisation also employs adaptability to meet customer needs. The ability to swiftly adapt to changes in consumer expectations and market dynamics is necessary to keep products and services relevant (Lastiri, 2023). Companies need to carefully adjust to the quick shifts in consumer attitudes and technology. In order to adapt to shifting customer wants, my organisation’s approach involves dynamically redistributing resources according to market dynamics and feedback from customers. Nevertheless, there are challenges attributable to this strategy. One of the most significant obstacles is coordinating the organisation’s internal communications and operations with the overarching goal. Implementing a customer-focused strategy requires that all departments and employees comprehend and embrace the organisation’s strategic goals. Inefficiencies brought on by departmental misalignment may also have a detrimental effect on customers.

References

Beevers, A. (2020) John Lewis Partnership enhances click and collect service in time for Christmas. https://www.theretailbulletin.com/general-merchandise/john-lewis-partnership-enhances-click-and-collect-service-in-time-for-christmas-20-10-2020/.

Lastiri, L. (2023) Effective Business-Level Strategies. https://www.kippy.cloud/post/business-level-strategies.

Sheridan, N. (2024) Barclays Marketing Strategy 2024: A Case Study. https://www.latterly.org/barclays-marketing-strategy/#google_vignette.

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